Client
Arctic Flame Studio
Sector
Branding, CGI Direction, Motion Guidelines
Industry
Consumer Electronics
What does it mean to design for volume in every sense? For Arctic Flame it meant treating color as structure, letting the jacket fill the frame completely, and building a brand voice as saturated and direct as the product itself.
Color was the brief, the set and the only prop. Everything else stepped back until the jacket owned the frame.
Color is the loudest thing
in the room
Photography built each frame around presence, not context. The model, the jacket, the metal surface.
